30 September 2026
Building arbitrr: designing an AI product people trust
Two years of research, design and build, and what it taught me.
Read articleWebsites thatmake sense toyour customers
I design and build clear, accessible websites for growing businesses, using the same standards I've applied to UK government services for over 8 years and for private clients for over 15 years.
Booking from
What you get
Clear.
Content and structure your customers understand first time.
Accessible.
Built to WCAG 2.2 AA, so nobody is shut out.
Built to work hard.
Fast, easy to update and designed to get enquiries.
Most websites £8,000–£15,000
Find out moreFeatured project
arbitrr
Delivery intelligence for digital teams
I researched, designed and built arbitrr myself, including the AI integration. Two years in the making.
How a project works
Discover
Understand your business and your customers.
Plan
Get the content and structure right.
Design
Make it clear, useful and yours.
Build
Turn the design into a working website.
Launch and support
Go live and keep things running.
Other ways to work with me
- UX consultancyExpert design help for products that need to work for real people.
- Public sector contracting and consultancyInteraction and UX design for government services, built to GOV.UK and GDS Service Standard.
- Fractional designSenior design support only when you need it, without the cost of a full-time hire.
Just some of the organisations I've worked with
Brian led the UX work on one of my projects and worked collaboratively as part of a UCD team which worked exceptionally well.
As a contractor Brian wasn’t just a turn up and do some work and leave, he helped build capability and drive behavioural changes in an area not always known for wanting to change. I consistently received positive feedback around Brian’s work, style and coaching.
Latest writing
7 October 2026
Accessibility isn't a cost. It's more customers.
What accessibility really means for a business website, in plain English.
Read article14 October 2026
What government services can teach your business website
Designing for everyone makes a website better for anyone.
Read article